These are our objectives. This is FreiLacke 2026.

Zest for action and a focus on targets

We have developed the “FreiLacke 2026” long-term positioning plan together with our employees in order to optimise all areas of the company with a focus on target achievement. Our thoughts and actions always centre on the wishes and needs of our customers.
Furthermore, all of our activities serve to protect the site in Döggingen, because social responsibility is just as essential to us as safeguarding jobs and ensuring that we can all work together fairly across business divisions and industries – both today and tomorrow.

As Europe’s leading supplier of system coatings, our key strengths are continuity, quality and expertise. We want to systematically work on these within the context of “FreiLacke 2026” and continue along our successful path – until 2026 and beyond. Traditionally important here are our products and services in the field of liquid and powder coatings, which are designed to help make your goods look even better, bestow added value and increase durability.

Quality and application solutions

We have defined 13 business areas and main topics for our long-term positioning plan, as well as determining what is important to us and where our journey should take us.

FreiLacke is the leading system coating supplier in its targeted industry groups.
Our strength lies in the development of application solutions.

This positioning ensures that we will also be able to continually develop solutions and remain a dependable partner for our customers in the future, too.
At the same time, this focus forms the basis of our daily development work, and it is thanks to this that we can optimise your products by implementing specific product and industry solutions to give you a competitive advantage.